Brand Refresh Campaign
Led end-to-end rebrand that increased brand recall by 40% across target segments.
FigmaMarketo
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Ahmed Ibrahim
Senior Marketing Manager — Brand · Demand Gen · Content Strategy
About
I'm Sarah, a senior marketing manager with 8+ years building brands and demand engines for B2B SaaS companies. I've helped grow ARR from $4M to $12M, led rebrands that lifted recall by 40%, and built content engines that produce 1,200 MQLs per month. I love turning data into stories and stories into pipeline.
Skills
SEOSEMContent StrategyEmail MarketingSocial MediaBrand ManagementGoogle AnalyticsHubSpotMarketoSalesforceA/B TestingFigmaAdobe Creative SuiteAsanaSlack
Projects
Demand Gen Engine
Built a multi-channel demand gen engine producing 1,200 MQLs per month at 60% lower CAC.
HubSpotSalesforceGoogle Ads
Experience
Senior Marketing Manager
Mar 2021 – PresentBrightwave SaaS · San Francisco, CA
- Lead a 6-person marketing team to launch 4 product campaigns that have generated $3.2M in pipeline within 6 months.
- Increase organic search traffic by 180% through a redesigned SEO content strategy and technical site audit.
- Reduce customer acquisition cost by 32% by optimizing paid media mix and implementing attribution modeling.
- Build and launch a customer advocacy program that has produced 24 case studies and drives a 15% lift in conversion rate.
Marketing Manager
Jun 2018 – Feb 2021Nimbus Cloud · Austin, TX
- Managed a $1.2M annual marketing budget across paid search, social, and events, achieving 4.2x ROAS.
- Launched 3 product features with integrated campaigns that drove 28% quarter-over-quarter revenue growth.
- Grew email subscriber list from 12K to 85K through lead magnets, webinars, and lifecycle nurture programs.
Marketing Specialist
Jul 2016 – May 2018Greenfield Analytics · Boston, MA
- Created 40+ pieces of marketing collateral including whitepapers, blog posts, and case studies.
- Coordinated 12 trade shows and webinars that generated 600+ qualified leads.
- Increased social media engagement by 95% through consistent content cadence and community management.
Services
Brand Strategy
End-to-end brand positioning, identity, and messaging for B2B SaaS companies.
Demand Generation
Multi-channel demand engines that produce qualified pipeline at efficient CAC.
Content Marketing
SEO-driven content strategy and editorial calendars that compound traffic.
Testimonials
"Ahmed is the rare marketer who can both think strategically and ship relentlessly."
Education
B.A. Marketing
Sep 2012 – May 2016University of California, Berkeley
Graduated with honors. President of Marketing Society.
Digital Marketing Certificate
Jan 2019 – Apr 2019HubSpot Academy