Brand Refresh Campaign
Led end-to-end rebrand that increased brand recall by 40% across target segments.
Creative brutalism with heavy borders, oversized typography, high-contrast layouts, and full CV section support.
Senior Marketing Manager — Brand · Demand Gen · Content Strategy
I'm Sarah, a senior marketing manager with 8+ years building brands and demand engines for B2B SaaS companies. I've helped grow ARR from $4M to $12M, led rebrands that lifted recall by 40%, and built content engines that produce 1,200 MQLs per month. I love turning data into stories and stories into pipeline.
Led end-to-end rebrand that increased brand recall by 40% across target segments.
Built a multi-channel demand gen engine producing 1,200 MQLs per month at 60% lower CAC.
Brightwave SaaS · San Francisco, CA
Nimbus Cloud · Austin, TX
Greenfield Analytics · Boston, MA
University of California, Berkeley
Graduated with honors. President of Marketing Society.
HubSpot Academy
End-to-end brand positioning, identity, and messaging for B2B SaaS companies.
Multi-channel demand engines that produce qualified pipeline at efficient CAC.
SEO-driven content strategy and editorial calendars that compound traffic.
"Ahmed is the rare marketer who can both think strategically and ship relentlessly."